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Dog Walker Toolkit
A practical category for tips, templates, systems, and tools.


Wix SEO Checklist
Dog Walker Back To The Dog House Wix SEO Checklist (Tick this wix seo checklist off and you’re already ahead of most people) BASIC SETUP (Do this first) I’ve completed the Wix SEO Setup / SEO Wiz I’ve connected my site to Google Search Console My website is published (yes, double check 😅) 👉 This makes sure your site can actually be found and indexed by Google 🔍 KEYWORDS (What people actually search) I know what my customers would type into Google I’m using normal phr

Tori Lynn Crowther
May 314 min read


How to Make Your Wix Website Visible on Google SEO
How do you make your Wix Website visible on Google SEO? You’ve built your website — great. But if no one can find it on Google, it’s basically just a very pretty online cupboard. The good news? You don’t need to be an SEO expert. You just need to make it really obvious what you do, where you are, and who you help...

Tori Lynn Crowther
May 305 min read


How to Set Up a Free Wix Website for Your Pet Care Business
Setting Up a Free Wix Website for Your Pet Care Business does not need to be hard work. Let’s be real: having a website makes you look like a proper, trustworthy business — not just “someone who walks dogs and hopes for the best”. The good news? You can build one for free using Wix, and it’s about as technical as making a cup of coffee.

Tori Lynn Crowther
May 295 min read


Starting Your Dog Walking Business
Starting a dog walking business is about more than just a love of dogs—it’s about building a professional, safe, and reliable service for both dogs and their owners. Before taking on clients, it’s important to have the right foundations in place, including your business setup, insurance, pricing, and policies.
Below you’ll find step-by-step guidance to help you get started, from understanding legal requirements and choosing the right insurance, to setting your prices and c

Tori Lynn Crowther
Mar 266 min read


HOW TO AUTOMATE DOG WALKING LEADS
Automate Dog Walking Leads. What you should do and when to stay organised and professional using either Google or Microsoft...

Tori Lynn Crowther
Mar 225 min read


Making Tax Digital: A Simple Guide for Dog Walkers
Running a dog walking business is often refreshingly straightforward. Dogs need walking, clients need help, and your day is spent outdoors doing something genuinely worthwhile.

Tori Lynn Crowther
Mar 205 min read


What To Do When a Bitch Is in Season
encountering a bitch in season is something that will inevitably happen. Managing it correctly is important for safety, behaviour management, client relations, and professional standards. This guide explains what is happening biologically, what risks are involved, and the professional procedures dog walkers should follow.
1. Understanding the Canine Season Cycle
A female dog’s reproductive cycle is called the oestrous cycle. Most bitches come into season roughly every 6

Tori Lynn Crowther
Mar 54 min read


Jotform Guide for Pet Care Providers
Jotform is an easy‑to‑use online form builder that helps you collect information from clients without needing any technical skills. You can use it to create professional enquiry forms, client intake forms, booking requests, and more — all in one place...

Tori Lynn Crowther
Feb 114 min read


What To Do If You’ve Been Bitten on the Job: The Complete Dog Walker’s Guide
Being bitten as a professional dog walker isn’t just a physical injury — it’s a ripple moment that hits your confidence, your finances, your relationships with clients, and potentially your reputation. This guide walks you through what to do step‑by‑step, so you stay safe, supported, and professionally solid...

Tori Lynn Crowther
Jan 235 min read


Dog Walking Contracts in the UK: Laws, Legislation and Best Practice (2026)
An in-depth legal guide for new and established pet care professionals
Running a professional dog walking business in the UK involves far…

Tori Lynn Crowther
Jan 117 min read


Pricing for Risk, Not Just Time. Why “per hour” is outdated for professional dog walkers
Professional dog walking isn’t paid movement. It’s paid judgement, responsibility, and risk absorption — most of which happens before…

Tori Lynn Crowther
Jan 104 min read


Group Walk Composition: Why Size Isn’t the Risk — Compatibility Is
Most incidents don’t happen because dogs hate each other. They happen because one dog tips another over threshold repeatedly — often…

Tori Lynn Crowther
Jan 58 min read


What Your Insurance Really Covers — and What It Doesn’t
Most professional dog walkers only find out the limits of their cover after something has gone wrong. By then, it’s too late to change…

Tori Lynn Crowther
Jan 35 min read


A Dog Walker’s Guide to Self-Assessment This January (With Links)
January the looming Self-Assessment deadline. If the idea of returns makes you want to hide under the duvet, don’t panic – by following…

Tori Lynn Crowther
Jan 17 min read


Battling the Winter Blues and New Year Burnout: A Guide for Dog Lovers
the days are short, the nights long, and suddenly the reality of daily responsibilities hits harder. For dog owners, trainers, and walkers, this can coincide with physical fatigue, mental strain, and a creeping sense of burnout. But there are ways to combat it, regain your energy, and keep enjoying the work—and the dogs...

Tori Lynn Crowther
Dec 20, 20254 min read


Planning Walks Efficiently: How Dog Walkers Can Make the Most of Lunchtime Demand
The Pack Lounge with TLC Canine Crusaders Business Hub Planning Walks Efficiently: How Dog Walkers Can Make the Most of Lunchtime Demand If you’re a professional dog walker, you’ll know that the lunchtime rush can be chaotic. Nearly every client wants their dog walked at exactly 12 noon, and no matter how magical your scheduling skills are, you can’t be in three places at once. The key to surviving—and thriving—during this peak window is smart planning, structured services,

Tori Lynn Crowther
Dec 12, 20254 min read


Legal Compliance Checklist
This checklist covers the minimum legal and regulatory standards required to operate professionally in the UK, alongside best-practice measures that materially reduce legal exposure.

Tori Lynn Crowther
Nov 13, 20255 min read


When a Walk Goes Wrong: Why Emergency Planning Matters for Dog Walkers
If you have ever returned from a walk feeling shaken, unsettled, or quietly replaying events in your head, it is important to say this …

Tori Lynn Crowther
Nov 1, 20255 min read


Operational Resilience for Professional Dog Walkers
With professional Dog Walkers, Advanced Emergency Planning, Lone Working Protocols, and Risk Containment are critical . At a certain level..

Tori Lynn Crowther
Nov 1, 20254 min read


Suggested CPD Reading List
Reading is one of the most accessible, flexible, and impactful ways to strengthen your Continuing Professional Development (CPD) as a dog trainer. It keeps your knowledge fresh, exposes you to new ideas, and helps you stay aligned with modern, welfare‑led practice. In a field that evolves as quickly as canine behaviour science, staying current isn’t a luxury—it’s part of being a responsible professional. Find below a list of suggested reads...

Tori Lynn Crowther
Oct 1, 20256 min read
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