How to Make Your Wix Website Visible on Google SEO
- Tori Lynn Crowther
- 22 hours ago
- 5 min read
How to Make Your Wix Website Visible on Google SEO
(A.k.a. “how to stop your website being a secret no one can find”)
You’ve built your website — great. But if no one can find it on Google, it’s basically just a very pretty online cupboard.
The good news? You don’t need to be an SEO expert. You just need to make it really obvious what you do, where you are, and who you help.
That’s what Google is looking for.
First: What “SEO” actually means (in normal English)
SEO (Search Engine Optimisation) is just:
Making your website easy for Google to understand so it can show it to the right people. [entrepreneur.com]
Google scans your site and tries to answer:
What does this business do?
Where are they?
Is this useful?
Your job is to make those answers blindingly obvious.
✅ Step 1: Set up Wix SEO properly
(Don’t skip this — it’s the easy win)
In Wix, use:
SEO Setup Checklist / SEO Wiz
Connect to Google Search Console
This helps Google actually find, crawl and index your site
💡 Translation: it tells Google “this website exists, please look at it”.
🔍 Step 2: Use the words real people search for
(Not fancy ones… normal ones)
People don’t search:
“Premium bespoke canine exercise solutions”
They search:
“dog walker Bradford”
These words are called keywords.
Using the right keywords helps Google match your site to searches
Where to use them:
Page titles
Headings
Main text
Image descriptions
💡 Tip: Think like your customer, not a brochure
🏠 How to Optimise Each Page (the bit everyone misses)
🏠 Homepage SEO
(This tells Google what your WHOLE business is about)
Your homepage is one of the most important pages for SEO
What to include:
Clear headline:
“Dog walking and pet care in Bradford”
A short intro using your keywords
Your main services
Your location
A clear call to action
Technical bits (don’t panic):
1 main heading (H1)
Page title + meta description
Simple layout and fast load speed
💡 Rule: If Google can’t tell what you do in 5 seconds, fix it
🐾 About Page SEO
(This builds trust — which Google also cares about)
Google likes real, trustworthy businesses.
What helps:
Your name and story
Your experience
Your location (again!)
Natural use of your keywords
This helps show you are a genuine, credible business(and not someone who just built a website yesterday 😅)
🦴 Services Page SEO
(This is where you actually rank for searches)
Most people find you through your services page — not your homepage.
How to do it properly:
Create clear sections like:
Dog walking
Pet sitting
Puppy visits
For each one:
Use the service name in a heading
Describe it clearly
Mention your location
Include keywords naturally
💡 Example:
“Dog walking in Bradford with flexible options for busy owners”
Clear service descriptions help Google match your page to searches [youtube.com]
📍 Location / Area SEO
(This is GOLD for local pet businesses)
If you don’t mention where you work, Google won’t show you locally.
Include:
Your main town
Nearby areas
Phrases like:
“dog walker in Bradford”
“pet sitter near Shipley”
Local SEO helps your business show up in nearby searches
🖼️ Image SEO
(Yes, even your dog photos matter)
Google can’t “see” photos — it reads descriptions.
So:
Rename images:
❌ IMG123.jpg
✅ dog-walking-bradford.jpg
Add alt text:
“Dog walking service in Bradford with small friendly dogs”
This helps Google understand your site better [wixcreate.com]
⚙️ Simple technical tips (don’t overthink it)
These matter more than people realise:
✅ Make your site mobile-friendly
✅ Keep it fast (not overloaded with animations)
✅ Use clear page names (URLs)
✅ Make navigation simple
Google looks at speed, structure, and usability when ranking sites [wixsolutions.co.uk]
📢 Step 3: Help Google trust you
Google doesn’t just rank websites — it ranks trust.
You can build that by:
Getting reviews
Keeping your site updated
Having consistent info (same phone, same area, etc.)
Adding useful content
High-quality, helpful content is one of the biggest ranking factors.
🔁 Step 4: Keep going (this is not one-and-done)
SEO builds over time.
You don’t need to do everything perfectly — just:
Keep improving pages
Add content
Stay consistent
Even small updates can gradually improve visibility.
✅ Quick Checklist: “Will Google Understand My Website?”
My homepage clearly says what I do and where I am
Each page has a clear heading and purpose
I’ve used words people actually search for
My services are clearly explained
My location is mentioned more than once
My images have descriptions
My site is simple, fast and mobile-friendly
Final thought
SEO isn’t about being clever — it’s about being clear.
If a stranger (or Google) can instantly answer:
“What do you do, where are you, and how do I contact you?”
You’re already ahead of most people.
A note on business and professionalism
This guide assumes one thing: you are running a business, not a hobby.
Pet care is more than a passion—it’s your livelihood, and it deserves the same professionalism, planning, and respect as any other business. Treating it like “just a job for fun” won’t get you the results or freedom you want.
You are allowed to:
Charge enough to make your business sustainable
Set and enforce clear boundaries with clients
Expect respect from clients, peers, and the wider pet care industry
Take your work seriously, even when others don’t
Build a business that supports you, not just every pet and client
Professional success starts with self-respect—and pet care businesses built on self-respect thrive for the long term.
About Tori Lynn C. & The Dog House
Welcome to The Dog House — my cosy corner of the TLC Canine Crusaders Business Hub. I’m Tori Lynn C., the founder of TLC Dog Walking Limited, mentor to professional dog walkers, and lifelong advocate for dogs and the people who care for them. With over 17 years of hands-on experience in the industry, my mission is to guide you through the realities of running a successful, sustainable dog walking business — from client care and safety to wellbeing, confidence, and professional growth.
The Dog House is where I share the honest, behind-the-scenes conversations we all need: the tricky moments, the funny bits, the business lessons, and the mindset work that keeps us thriving rather than merely surviving. Whether you're just starting out or scaling up, you’ll always find support, guidance, and a friendly nudge forward here.
You’re never alone in this journey — you’re part of a community of canine crusaders.
Legal Disclaimer
The information provided on this website is for general information and educational purposes only. It is intended to support pet care professionals in understanding common legal considerations when operating a dog walking or pet care business in the UK.
This content does not constitute legal advice and should not be relied upon as a substitute for advice from a qualified solicitor or legal professional. Laws, regulations and local authority requirements may change over time and can vary depending on location and individual circumstances.
While every effort has been made to ensure the information is accurate and up to date at the time of publication, no guarantees are made regarding completeness or applicability to your specific situation.
By using this website, you acknowledge that:
✓ You are responsible for ensuring your own business complies with all relevant UK laws and local authority rules
✓ You should seek professional legal advice before drafting, using or relying on any contract or legal document
✓ The website owner accepts no liability for loss, damage or legal issues arising from the use of this information
If you are unsure about any legal obligations, contractual terms or liabilities, it is strongly recommended that you consult a solicitor experienced in small business or consumer law.
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