If the thought of increasing your prices makes you feel slightly sick, you’re not alone. Most experienced dog walkers didn’t get into this industry because they love spreadsheets and pricing strategy. You got into it because you love dogs, relationships, and working outdoors — not because you enjoy awkward money conversations.

Professional dog walking isn’t paid movement. It’s paid judgement, responsibility, and risk absorption — most of which happens before…

January. The month of dark mornings, soggy leads, and that lingering guilt about last year’s chocolate stash. It’s also the perfect time to talk about something a lot of dog walkers quietly dread: raising your prices...