the first step is simple: get clients through the door. One of the most effective ways to do this is by offering a limited-time discount. Research shows that 79% of consumers are more likely to try a new service if they perceive a temporary offer. This “launch discount” can help you build your first clients quickly, but it’s essential to make it clear from the start that the offer won’t last forever — scarcity drives action and helps clients respect the temporary nature of th