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6. Surviving to Thriving Week 6: How to Raise Prices Without Losing Good Clients
There is a moment in almost every dog walker’s career that feels like a rite of passage — and not the celebratory kind. It’s the moment you look at your prices and think:“Oh no. I’ve accidentally been running a charity.” Fuel creeps up. Insurance renews at a number that makes you sit down. Your van develops a noise that sounds like a warning. The cost of living does whatever it’s been doing...

Tori Lynn Crowther
Mar 207 min read


Sole Traders Free UK MTD Resources and Business Banks
If you are a sole trader in the UK, Making Tax Digital (MTD) is something you need to prepare for properly.
There is a lot of noise online, but this guide focuses only on genuine, useful, and free resources, along with business bank accounts that actually make MTD easier. Here are a list of Free Resources to help...

Tori Lynn Crowther
Mar 205 min read


Limited Companies Free UK MTD Resources and Business Banks
If you run your dog business through a limited company, your responsibilities around tax and compliance are slightly different to sole traders. Making Tax Digital (MTD) is part of that shift, but it is important to understand what applies to you now, what is coming, and how to set yourself up properly using free tools where possible.

Tori Lynn Crowther
Mar 205 min read


Making Tax Digital: A Simple Guide for Dog Walkers
Running a dog walking business is often refreshingly straightforward. Dogs need walking, clients need help, and your day is spent outdoors doing something genuinely worthwhile.

Tori Lynn Crowther
Mar 205 min read


Recall problems for a professional dog walker
Back To The Dog House Recall Problems Recall in a group! That’s a very real-world dog walker problem—group dynamics can completely override recall if the dog doesn’t see you as relevant yet. If a dog is ignoring you in a group, the issue usually isn’t “they don’t know recall”… it’s that you’re competing with everything else and losing. So the goal is to rebalance that equation. Here are practical, tomorrow-ready tips 👇 1. Stop “wasting” your recall cue If you’re calling and

Tori Lynn Crowther
Mar 193 min read


Getting your money back for DTC-Further info and example letters
If you paid The Dog Training College (DTC)/Innovaze Ltd by card or bank transfer, you have several routes to try to get your money back…

Tori Lynn Crowther
Mar 1514 min read


Price Rise Strategy for Long-Term Dog Walking Clients
Raising prices is not just about money. It is about safety, continuity, and professionalism. How Established Businesses Increase Prices Without Undermining Authority or Stability…

Tori Lynn Crowther
Mar 155 min read


How to Request a Refund From Your Bank for Dog Training College Payments
Many former students of the Dog Training College are attempting to recover course fees after the organisation ceased operating and access to

Tori Lynn Crowther
Mar 158 min read


5. Surviving to Thriving Week 5: Pricing for Profit, Not Popularity
Money in the dog world The Dog Walker’s Money Series: From Surviving to Thriving Back To The Dog House The Dog Walker’s Money Series: From Surviving to Thriving A 14-Week Foundation Programme PRICING: CHARGING PROPERLY WITHOUT APOLOGISING Now the series moves into pricing with confidence. Week 5: Pricing for Profit, Not Popularity Charging Properly Without Apologising At some point in every dog walker’s career, the curtain flickers. The numbers do not quite add up. The diary

Tori Lynn Crowther
Mar 137 min read


The Collapse of The Dog Training College
In late 2025 and early 2026, the collapse of The Dog Training College (DTC) left thousands of students, dog trainers, and professionals facing financial losses and unanswered questions. The organisation presented itself as a professional education provider offering online certification programmes for aspiring dog trainers and continuing professional development (CPD) for established professionals. With a Facebook following of roughly 20,000 people, numerous online courses, an

Tori Lynn Crowther
Mar 1312 min read


The Professional Dog Walker’s Guide to Spring
Spring is one of the most enjoyable times of year to be a dog walker. The days are getting longer, the countryside comes back to life, and many dogs have far more energy after the quieter winter months. However, spring also brings a range of environmental hazards, behavioural changes, and practical challenges that professional dog walkers need to manage carefully.
This guide explains what is good about dog walking in spring, what can go wrong, and how to keep both dogs and

Tori Lynn Crowther
Mar 126 min read


What to Do First When Something Goes Wrong
Something has gone wrong! This guide will help you stay calm, act professionally, and handle situations in a way that protects the dog, the client, and your business.

Tori Lynn Crowther
Mar 117 min read


Keep Track of Bookings and Invoices
Running a dog walking business involves far more than leads, muddy boots and a pocket full of biscuits. Behind the scenes there is a quieter job that keeps everything running smoothly: tracking bookings and making sure invoices are organised and paid.
The good news is you do not need expensive software to do this. With a few simple free tools...

Tori Lynn Crowther
Mar 116 min read


May on the Lead: Momentum, Maturity and Managing Peak Spring for Professional Dog Walkers
For professional dog walkers, May often feels like the moment when the walking season hits full momentum.

Tori Lynn Crowther
Mar 118 min read


A Professional Dog Walker’s Guide to March
March is a strange little month in the UK. It can start with frost, end with sunshine, and throw a sideways rainstorm at you somewhere in the middle for good measure...

Tori Lynn Crowther
Mar 106 min read


Dog Walker’s Guide to Scaling Back Clients
At some point, many professional dog walkers reach a stage where they need to scale back on clients. This can feel uncomfortable, especially if you pride yourself on being reliable and supportive to pet owners...

Tori Lynn Crowther
Mar 96 min read


Guide to Tracking Bookings and Invoices for Free
Running a dog walking business is wonderfully simple in one sense: dogs need walking, clients need help, and off you go with a pocket full..

Tori Lynn Crowther
Mar 88 min read


4. Surviving to Thriving Week 4: Budgeting for Irregular Income
Dog walking income is not a neat, identical number landing in your account every Friday with military precision. Some months feel abundant. Others feel like you’re double-checking whether the banking app has developed a personal grudge....

Tori Lynn Crowther
Mar 67 min read


The Professional Dog Walker’s Safety Guide for March
March is one of the most deceptively challenging months for professional dog walkers. Winter is fading, spring is arriving, and the weather becomes unpredictable. Conditions can change several times in a single day, which creates hidden risks when walking dogs, transporting them, and running a pet care business...

Tori Lynn Crowther
Mar 66 min read


What To Do When a Bitch Is in Season
encountering a bitch in season is something that will inevitably happen. Managing it correctly is important for safety, behaviour management, client relations, and professional standards. This guide explains what is happening biologically, what risks are involved, and the professional procedures dog walkers should follow.
1. Understanding the Canine Season Cycle
A female dog’s reproductive cycle is called the oestrous cycle. Most bitches come into season roughly every 6

Tori Lynn Crowther
Mar 54 min read
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