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5. Surviving to Thriving Week 5: Pricing for Profit, Not Popularity
Money in the dog world The Dog Walker’s Money Series: From Surviving to Thriving Back To The Dog House The Dog Walker’s Money Series: From Surviving to Thriving A 14-Week Foundation Programme PRICING: CHARGING PROPERLY WITHOUT APOLOGISING Now the series moves into pricing with confidence. Week 5: Pricing for Profit, Not Popularity Charging Properly Without Apologising At some point in every dog walker’s career, the curtain flickers. The numbers do not quite add up. The diary

Tori Lynn Crowther
1 day ago7 min read


3. Surviving to Thriving Week 3: Late Payments, No-Shows & Fee Dodging
Running a dog-walking business isn’t just fun – it’s your livelihood. And when clients pay late (or not at all), cancel at the last minute, or try to wriggle out of fees, it can hurt both your pocket and your heart. You’re not alone: UK small businesses lose £11 billion each year to late payers, and around 38 firms a day shut because of cashflow problems . It’s stressful – many small business owners admit late invoices give them anxiety, sleepless nights and even ...

Tori Lynn Crowther
Feb 2713 min read


Planning Price Increases: A Strategic Guide
If the thought of increasing your prices makes you feel slightly sick, you’re not alone. Most experienced dog walkers didn’t get into this industry because they love spreadsheets and pricing strategy. You got into it because you love dogs, relationships, and working outdoors — not because you enjoy awkward money conversations.

Tori Lynn Crowther
Feb 206 min read


1. From Surviving to Thriving Week 1: The Real Cost of Dog Walking
Many dog walkers think an advertised rate is straightforward income. In reality, that figure never reaches your pocket. Even average UK dog-walking fees are only about £14 for a one-hour walk , and from that you must cover a host of hidden expenses. Insurance premiums, fuel and vehicle wear, equipment, admin tasks and lost time all eat into each pound you earn. It’s no wonder a fully booked walker can still feel stressed and one breakdown away from crisis...

Tori Lynn Crowther
Feb 139 min read


Managing Money When You’re Struggling
Dogs and Money Back To The Dog House Managing Money When You’re Struggling I know it feels overwhelming when every penny matters. Take comfort: you’re not alone. Many people face tight budgets or debt, and help is out there. Small steps – even tiny ones – can make a difference. In this guide we offer practical, non-judgmental advice in easy steps. Start by understanding your situation and then move forward with one change at a time. 1. Prioritise Your Debts When money is very

Tori Lynn Crowther
Feb 119 min read


The One Thing Everyone Needs to Understand About Money
Money problems are rarely about not earning enough. They’re about not having clarity...

Tori Lynn Crowther
Feb 74 min read


The Dog Walker’s Money Series: From Surviving to Thriving
Most dog walking businesses don’t fail because the dogs aren’t cared for properly. They fail quietly, slowly, and expensively because the money side was never truly understood. The Dog Walker’s Money Series: From Surviving to Thriving is a 14-week deep-dive designed to change that.

Tori Lynn Crowther
Feb 68 min read


Pricing for Risk, Not Just Time. Why “per hour” is outdated for professional dog walkers
Professional dog walking isn’t paid movement. It’s paid judgement, responsibility, and risk absorption — most of which happens before…

Tori Lynn Crowther
Jan 104 min read


What Your Insurance Really Covers — and What It Doesn’t
Most professional dog walkers only find out the limits of their cover after something has gone wrong. By then, it’s too late to change…

Tori Lynn Crowther
Jan 35 min read


A Dog Walker’s Guide to Self-Assessment This January (With Links)
January the looming Self-Assessment deadline. If the idea of returns makes you want to hide under the duvet, don’t panic – by following…

Tori Lynn Crowther
Jan 17 min read


Why Every Dog Walker Should Build a Second Income Stream
unlike employed roles, if you don’t work — you don’t earn.
This is why building a second income stream is not “extra”. It is strategic risk management.... musculoskeletal injuries are one of the most common causes of time off work in the UK....

Tori Lynn Crowther
Dec 26, 20256 min read


How to Price Your Dog Walking Services with Confidence
Learn how to price your dog walking services fairly and confidently, covering costs, reflecting your expertise, and attracting the right clients.

Tori Lynn Crowther
Sep 28, 20251 min read


A Wellbeing Guide to Happiness: Why Financial Calm Beats Shiny Things
A new phone feels exciting for a week. A new car feels impressive for a month. Then they become normal, and the bills remain. Emergency savings, on the other hand, don’t sparkle, but they quietly change everything. Knowing you can handle a broken boiler, a vet emergency, or a sudden drop in income creates a deep sense of calm. That calm is happiness you can rely on...

Tori Lynn Crowther
Jul 25, 20256 min read


Boost Your Monthly Recurring Revenue as a Professional Dog Walker: 50 Sustainable Ways to Build Stability (Without Burning Out)
Professional dog walking is often sold as a “lifestyle business”, but anyone doing it properly knows the truth: income can fluctuate wildly if your business relies solely on ad-hoc walks. One school holiday, one run of client annual leave, or one injury can expose how fragile a purely session-based model really is...

Tori Lynn Crowther
May 31, 20255 min read


What to Do When You’re in Debt
Debt is not a personal failure. It is usually the result of cash-flow pressure, rising costs, poor information, or having to survive when there was no other option. What matters is what you do next...

Tori Lynn Crowther
Apr 15, 20255 min read


Why Cancellation Policies Matter and How to Bring One In To Your Business
juggling busy schedules, unpredictable weather, and the occasional last-minute change of plan. While flexibility is part of the job, frequent short-notice cancellations can quickly chip away at your income and create unnecessary stress. That’s why having a clear, cancellation policy...

Tori Lynn Crowther
Mar 8, 20254 min read


Knowing When to Let Go: How (and Why) to Release Difficult or Draining Clients
there are clients whose name on your schedule makes your shoulders tense before the day has even started.
Most dog walkers assume this tension is just “part of the job”. It isn’t. It is usually a sign that a client is no longer aligned with your business — or never truly was.
Releasing clients is not failure. It is not unkind. And it is certainly not unprofessional. In fact, knowing when and how to let clients go is one of the clearest markers of a mature, sustainable busin

Tori Lynn Crowther
Jan 31, 20254 min read


Adding Aquarium Cleaning to Your Pet Care Business: A Serious Side Service, Not a Side Hustle
Business needs with TLC Canine Crusaders Back To The Dog House Adding Aquarium Cleaning to Your Pet Care Business: A Serious Side Service, Not a Side Hustle For many professional dog walkers and pet care providers, expanding services is a natural next step. You already have trusted access to clients’ homes, a reputation for reliability, and experience caring for animals when owners are not present. Aquarium cleaning and maintenance can sit well alongside dog walking or pet si

Tori Lynn Crowther
Dec 15, 20246 min read


Adding Home Help & Companionship Care to Your Dog Walking Business
Home help and companionship care can include tasks like checking in on a client while they’re out, assisting with errands, or simply spending time with pets or elderly clients who need company. Offering this service keeps your schedule full, strengthens client relationships, and positions you as a versatile, trusted...

Tori Lynn Crowther
May 3, 20245 min read


Adding Puppy Training to Your Dog Walking Services
Business needs with TLC Canine Crusaders Back To The Dog House Adding Puppy Training to Your Dog Walking Services If you already run a dog walking business, offering puppy training can be a natural, profitable, and highly valuable addition. Puppies are a huge part of the pet market, and owners are willing to invest in expert guidance to set their new companions up for a lifetime of good behaviour. By integrating puppy training into your services, you can grow your business,

Tori Lynn Crowther
Mar 3, 20245 min read
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