How to Get Clients When You’re Just Starting Your Dog Walking Business
- Tori Lynn Crowther
- Oct 25, 2024
- 4 min read
How to Get Clients When You’re Just Starting Your Dog Walking Business
Starting a dog walking business is exciting—but let’s be honest, the hardest part isn’t loving dogs, it’s finding humans who will pay you to love their dogs. If you’re struggling to get those first clients, take a deep breath. You’re not alone, and it’s completely fixable. Here’s your roadmap to getting noticed, booked, and adored by both dogs and their humans.
1. Start Where the Dogs Are
Think like a dog: sniff out your local pack. Local parks, dog-friendly cafes, vet clinics, grooming salons—these are your hunting grounds.
Introduce yourself: A quick hello, a business card, or even a flyer left on a noticeboard can spark interest.
Volunteer or network: Offer to walk a friend’s dog for a week or two in exchange for a testimonial. People trust recommendations from someone they know.
Pro tip: Don’t underestimate “park presence.” Walking a dog in your local area with a visible name badge or branded T-shirt can be free advertising that gets noticed.
2. Harness the Power of Social Media
You don’t need to be an influencer, but a strong online presence is a must.
Instagram and TikTok: Post cute dog photos, training tips, or short, funny walks. Dogs are cute; humans can’t resist sharing.
Facebook groups: Local community or pet groups are gold mines. Introduce yourself, share tips, or post a free consultation offer.
Remember: Consistency beats perfection. A couple of posts a week is better than posting once and disappearing.
3. Word of Mouth Isn’t Old-School
It’s the gold standard.
Ask early clients for referrals or reviews. People trust other dog owners’ experiences.
Create a referral incentive: maybe a free walk for a friend’s dog if they refer a new client.
Tip: Never underestimate the power of a happy client. One enthusiastic recommendation can be worth ten flyers.
4. Get Listed Everywhere
People Google everything. Make sure they can find you:
Google Business Profile: Free and powerful. Make sure your contact info, hours, and services are clear.
Local directories: Apps or websites like Rover or Tailster (UK) are worth considering, even if just for visibility at first.
Bonus: Ask your vet or pet shop if you can leave a small card or flyer—they already have the audience you want.
5. Make Your First Offer Irresistible
Starting out? People need a reason to take a chance on you.
Offer a free 20-minute meet-and-greet walk.
Provide a discounted first week.
Include a small “welcome pack” for the dog (treats, a note, or a sticker).
It’s not bribery—it’s smart marketing.
6. Build Trust Like You Build a Kennel
Dog owners want reliability above all else. Be consistent, professional, and communicate clearly:
Send a quick text after each walk.
Show photos if the client loves them.
Stick to agreed schedules and pricing.
Early clients may be nervous about hiring someone new. Your professionalism can turn hesitation into loyalty.
7. Keep Going
Yes, starting is hard. No, it won’t happen overnight. But persistence pays off. Even one new client a week grows into a sustainable business quickly.
Track what works (social posts, flyers, word of mouth).
Learn from what doesn’t.
Celebrate small wins—every happy dog counts!
Final Thought
Getting your first dog walking clients is like training a puppy: it takes patience, consistency, and the occasional treat. Show up, be visible, and deliver value, and soon enough, your calendar will be as full as a Labrador’s dinner bowl.
About Tori Lynn C. & The Dog House
Welcome to The Dog House — my cosy corner of the TLC Canine Crusaders Business Hub. I’m Tori Lynn C., the founder of TLC Dog Walking Limited, mentor to professional dog walkers, and lifelong advocate for dogs and the people who care for them. With over 17 years of hands-on experience in the industry, my mission is to guide you through the realities of running a successful, sustainable dog walking business — from client care and safety to wellbeing, confidence, and professional growth.
The Dog House is where I share the honest, behind-the-scenes conversations we all need: the tricky moments, the funny bits, the business lessons, and the mindset work that keeps us thriving rather than merely surviving. Whether you're just starting out or scaling up, you’ll always find support, guidance, and a friendly nudge forward here.
You’re never alone in this journey — you’re part of a community of canine crusaders.
Legal Disclaimer
The information provided on this website is for general information and educational purposes only. It is intended to support pet care professionals in understanding common legal considerations when operating a dog walking or pet care business in the UK.
This content does not constitute legal advice and should not be relied upon as a substitute for advice from a qualified solicitor or legal professional. Laws, regulations and local authority requirements may change over time and can vary depending on location and individual circumstances.
While every effort has been made to ensure the information is accurate and up to date at the time of publication, no guarantees are made regarding completeness or applicability to your specific situation.
By using this website, you acknowledge that:
✓ You are responsible for ensuring your own business complies with all relevant UK laws and local authority rules
✓ You should seek professional legal advice before drafting, using or relying on any contract or legal document
✓ The website owner accepts no liability for loss, damage or legal issues arising from the use of this information
If you are unsure about any legal obligations, contractual terms or liabilities, it is strongly recommended that you consult a solicitor experienced in small business or consumer law.
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