How to Brand Your Wellies for Work: Tips for Dog Walkers
- Tori Lynn Crowther
- Jan 6
- 4 min read
Updated: 8 hours ago
How to Brand Your Wellies for Work and What Else Can You Brand?
As dog walkers, we spend a lot of time outdoors in all weathers — rain, mud, snow, you name it! But did you know that branding your wellies not only makes your team look professional, it can also help justify them as workwear for HMRC purposes?
Here’s a handy guide on how to make your wellies truly work-ready.
1. Logo Stickers or Decals
Waterproof vinyl stickers are a simple way to add your business logo to your wellies. They’re durable, weatherproof, and give a clear professional touch. Just make sure they’re high quality so they don’t peel off after a few muddy walks!
2. Custom Printed Wellies
If you really want a uniform look, you can have your logo printed directly onto your boots. This works especially well if you have multiple walkers on your team — everyone looks professional and recognisable.
3. Embroidered Straps or Labels
Many wellies have pull tabs or adjustable straps. You can sew a small fabric label with your logo onto these areas. It’s a subtle but effective way to brand your boots and make them unmistakably part of your work uniform.
4. Laces or Bands
If your wellies have laces or elastic bands, swap them for branded versions! You can even get silicone bands with your business name or logo printed along them. It’s a small detail that makes a big difference.
5. Custom Boot Charms
Add small waterproof charms or tags with your logo that clip onto your wellies. Not only does this add a personal touch, it also makes your boots uniquely identifiable as work gear.
6. Branded Protective Covers
If you don’t want to alter your boots, you can use waterproof boot covers or gaiters with your logo printed on them. They’re perfect for keeping mud off your boots while showing your branding clearly.
Extra Tips
Make sure all branding is durable and waterproof — there’s nothing worse than a logo washing off in the first downpour!
Branded wellies help show HMRC that your boots are exclusively for work, making it easier to justify them as business expenses.
If you have a team, matching branded boots create a professional, uniform look for clients and give your business a polished image.
Branding your wellies might seem like a small detail, but it’s an easy way to combine professionalism with practicality. Plus, it helps ensure your gear counts as legitimate workwear for both your team and HMRC!
Branding Other Workwear: Hats, Scarves, Thermals, Socks, Waterproofs & More
Wellies aren’t the only thing you can brand as part of your dog walking uniform. In fact, the more clearly identifiable your work kit is, the easier it is to classify it as workwear — and the better you look while out with the dogs.
Here are some brilliant ways to brand other cold-weather and all-weather gear for your dog walking business.
Hats & Beanies
Hats are one of the easiest items to brand and incredibly cost-effective.
Branding ideas:
Embroidered logo on the front
Woven logo patch sewn onto the cuff
Printed reflective strip with your business name for early-morning or winter walks
Colour-coded hats for different team members or locations (fun and functional!)
A branded hat keeps you warm and makes you instantly recognisable to clients.
Scarves, Snoods & Neck Warmers
Perfect for those icy Yorkshire mornings.
Branding ideas:
Embroidered logo near one end
Sublimated printing (great for snoods)
Woven brand label stitched into the hem
Snoods are especially useful as they stay put when you’re bending down clipping leads on and off.
Thermals (Base Layers)
Thermals are essential for winter dog walking, and yes — they can be branded too.
Branding ideas:
Small printed or heat-pressed chest logo
Branding on the sleeve or lower hem
Logo woven into the fabric waistband
Because thermals sit under waterproofs or fleeces, keep the branding simple but visible.
Socks
Dog walkers go through socks like no one else, especially waterproof ones!
Branding ideas:
Logo or initials embroidered near the top
Custom colours matching your business brand
Woven logo within the sock design
Not only does this reinforce your branding, but matching socks boost team uniformity too.
Waterproof Jackets & Trousers
This is where branding really shines.
Branding ideas:
Embroidered chest logo
Large printed logo on the back
Reflective branding for dark mornings and evenings
Waterproof patches sewn on arms or pockets
Branded waterproofs make your team look smart, professional, and consistent — great for client trust.
Fleeces & Gilets
These are dog walker essentials and ideal for layering.
Branding ideas:
Full front embroidery
Back print for visibility
Name and role embroidered under the logo (e.g., “Sarah – Team Leader”)
These create instant credibility when meeting new clients.
Gloves
Yes, even gloves can be branded!
Branding ideas:
Small printed logo on the back of the hand
Embroidered initials
Branded wrist straps
Perfect for social media photos — your brand will be in every “dog selfie” you take.
Dog Walking Bags & Treat Pouches
These should definitely be branded.
Branding ideas:
Large front logo
Bold text (TLC Dog Walking, for example)
Branded zip pulls
Embroidered patches
Some walkers even use custom patches like “Reactive Dog Specialist” or “Puppy Visits Team.”
Why Branding Everything Helps
Branding more of your work clothing and gear:
reinforces your business identity
makes your team look unified
increases visibility in your walking areas
helps clearly separate “workwear” from everyday clothing
supports the case for clothing being used exclusively for work (important for HMRC)
Clients love the professionalism too — it builds trust before you’ve even said hello.
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