30 Ideas to Grow Your Income
- Tori Lynn Crowther
- Dec 18, 2025
- 4 min read
Updated: Jan 10
Boost Your Monthly Recurring Revenue as a Professional Dog Walker: 30 Ideas to Grow Your Income
As a professional dog walker, your day-to-day income can often feel unpredictable. One week you may be fully booked, and the next week you might have gaps in your schedule. That’s where monthly recurring revenue (MRR) comes in.
MRR is income that you can reliably count on every month from clients who pay for regular services or subscriptions. It’s the key to financial stability, long-term client loyalty, and the ability to scale your business.
In this blog, we’ll explore why MRR matters, how to structure your dog walking business around it, and provide 30 practical ideas to increase your income.
What is Monthly Recurring Revenue (MRR)?
Monthly recurring revenue is the predictable monthly income you receive from clients on standing arrangements, rather than one-off bookings. For dog walkers, this can include:
Weekly or multiple walks per week
Puppy training or socialisation packages
Doggy daycare subscriptions
Specialised services like health-focused walks or senior dog care
Unlike irregular bookings, MRR provides stability. Knowing exactly how much you’ll earn allows you to plan your time, hire staff, and invest in growing your business without the constant stress of finding new clients.
Why MRR Matters for Dog Walkers
Financial predictability: Helps you manage household and business expenses confidently.
Stronger client relationships: Regular bookings build trust and reliability.
Streamlined scheduling: Makes rostering easier, reducing the stress of last-minute cancellations.
Upselling opportunities: Clients who already pay for regular walks are more likely to purchase additional services.
Business growth: MRR allows you to invest in marketing, staff, or specialised equipment.
30 Ideas to Boost Your Income
Here’s a comprehensive list of ways professional dog walkers can increase their monthly revenue. These are split into recurring services, upsells, and digital/community options.
1–10: Recurring Packages & Memberships
Weekly walk packages – Offer bundles like 3 or 5 walks per week at a fixed monthly rate.
Unlimited walk membership – Clients pay a flat monthly fee for unlimited walks.
Puppy socialisation club – Weekly group walks and play sessions designed for puppies, with membership fees.
Senior dog stroll subscription – Gentle walks tailored for older dogs, ensuring exercise without overexertion.
Doggy daycare subscription – Half-day or full-day packages for clients needing regular daytime care.
Group walk membership – Offer discounted rates for households with multiple dogs.
Holiday care packages – Regular clients can sign up for guaranteed care during school holidays or peak travel periods.
Weekend-only packages – Ideal for busy owners who need walks only on Saturdays or Sundays.
Small dog / large dog tailored packages – Tailored packages catering for dog size and energy level.
Seasonal adventure packages – Walks themed around seasons (beach trips in summer, cosy woodland walks in winter).
11–20: Upselling & Add-On Services
Pet sitting or in-home visits – Expand your services beyond walking.
Home check-ins – Feeding, watering, and monitoring pets when owners are away.
Lead training or recall coaching – Offer short sessions on improving behaviour during walks.
Puppy play & socialisation lessons – Structured sessions for behaviour and confidence-building.
Grooming add-ons – Brush-outs, paw care, or small tidy-ups during walks.
Special event walks – Birthday walks, themed adventures, or milestone celebrations.
Pet photography during walks – Share professional photos of dogs enjoying themselves with owners.
Pet taxi services – Transport dogs to vet appointments or grooming sessions.
Seasonal gift boxes – Offer small gifts for dogs, such as treats or toys, as a monthly subscription.
Health and fitness tracking – Provide activity reports, weight checks, and exercise recommendations.
21–30: Digital & Community-Based Revenue
Online puppy training programmes – Offer subscription-based videos or tutorials for clients.
Exclusive membership content – Tips on behaviour, diet, and mental stimulation.
Dog walker blog with sponsored content – Monetise your expertise through advertising or affiliate products.
Private social media group for clients – Offer advice, exclusive updates, and community engagement.
Monthly newsletter – Share tips, offers, and dog-friendly events, adding value to your services.
Referral rewards scheme – Encourage existing clients to bring in friends with discounts or gifts.
Branded merchandise – Leads, collars, bandanas, or dog toys featuring your brand.
Dog walking challenge clubs – Fun challenges with a monthly fee, e.g., “30 walks in 30 days”.
Local partnerships – Collaborate with pet shops, groomers, or cafés for commissions or cross-promotions.
Online workshops – Teach canine first aid, puppy care, or behavioural training virtually.
How to Implement These Ideas
Start small – Begin with one or two recurring packages and add more gradually.
Bundle services – Encourage clients to combine walks with add-ons like training or home visits.
Promote consistently – Use social media, newsletters, and in-person conversations to highlight recurring services.
Track your MRR – Monitor which packages bring in the most consistent revenue and refine your offerings.
Ask for feedback – Regularly check in with clients to adjust services and retain long-term memberships.
Final Thoughts
Creating monthly recurring revenue is one of the most effective ways to grow a dog walking business sustainably. By combining recurring packages, upselling opportunities, and digital or community-based offerings, you can increase your income, strengthen client relationships, and create a business that works for you—not the other way around.
Even introducing just a few of these ideas can transform your income stability, allowing you to plan, grow, and enjoy your work with confidence.
About Tori Lynn C. & The Dog House
Welcome to The Dog House — my cosy corner of the TLC Canine Crusaders Business Hub. I’m Tori Lynn C., the founder of TLC Dog Walking Limited, mentor to professional dog walkers, and lifelong advocate for dogs and the people who care for them. With over 17 years of hands-on experience in the industry, my mission is to guide you through the realities of running a successful, sustainable dog walking business — from client care and safety to wellbeing, confidence, and professional growth.
The Dog House is where I share the honest, behind-the-scenes conversations we all need: the tricky moments, the funny bits, the business lessons, and the mindset work that keeps us thriving rather than merely surviving. Whether you're just starting out or scaling up, you’ll always find support, guidance, and a friendly nudge forward here.
You’re never alone in this journey — you’re part of a community of canine crusaders.
Comments