Code Of Ethics

TLC Dog Walkers’ Code of Ethics

For All TLC-Recognised Dog Walkers

At TLC Dog Walking, our mission is built on three core values: Trust, Loyalty, and Care.
We believe every dog deserves respect, understanding, and kindness — and every walker who represents TLC shares in this ethical responsibility.

This Code of Ethics sets out the guiding principles and moral standards that underpin all our work.

It reflects not only what we do, but who we are as a compassionate and professional community.

1. Respect for All Animals

We treat every dog as an individual with unique needs, emotions, and experiences.
We will never use fear, pain, or punishment to control behaviour.
We are patient, empathetic, and always prioritise each animal’s physical and emotional welfare.

“We walk with respect — not dominance.”

2. Commitment to Kindness

We believe in the power of positive reinforcement and calm communication.
Kindness is at the heart of all interactions — with dogs, clients, colleagues, and the community.
We model the same compassion we expect others to show towards the animals in their care.

“Kindness creates trust — trust creates progress.”

3. Honesty and Transparency

We are open and honest in all communications.
If a problem arises, we address it directly, calmly, and respectfully.
We never misrepresent our experience, training, or the dogs’ behaviour.
We believe that integrity builds long-term trust with clients and the wider community.

“We do the right thing, even when no one is watching.”

4. Professional Integrity

We represent TLC with pride and responsibility.
We act with professionalism in every situation — on walks, with clients, and online.
We support colleagues and uphold TLC’s reputation as a safe, kind, and trusted service.
We recognise that our conduct reflects not only on ourselves but on the entire TLC family.

“We walk with purpose, pride, and professionalism.”

5. Continuous Learning and Growth

We recognise that dog care and training are ever-evolving fields.
We commit to continuous education, remaining open to new knowledge and ethical advancements.
We seek feedback, learn from experience, and share insights with others to improve as a collective.

“We never stop learning — for the dogs, and for ourselves.”

6. Community and Cooperation

We support and respect other professionals, fostering collaboration rather than competition.
We treat every client and colleague with courtesy and fairness.
We share the TLC ethos — helping each other grow, supporting one another, and celebrating success together.

“We are stronger together.”

7. Environmental Responsibility

We respect the environment as part of our duty of care.
We leave all walking areas clean, tidy, and undisturbed.
We understand that protecting nature protects the wellbeing of all animals who live within it.

“Care for the Earth — it’s every dog’s playground.”

8. Commitment to the TLC Philosophy

As TLC Recognised Walkers, we embody the philosophy of Trust, Loyalty, and Care in all that we do.
We lead with compassion, act with integrity, and walk with purpose.
Our actions reflect a shared vision — a world where dogs are understood, valued, and truly loved.